Coka was founded on a guiding principle

The most extraordinary growth doesn’t come from people or technology alone — it comes from the moment they move in sync.

‘We partner with companies from all stages to deliver outcomes you can see, measure, and scale by aligning teams, systems, and execution.

Built for speed. Made to last.

We Saw Too Many Visionary Companies Hit the Same Wall

  • We saw the same story, again and again.
  • Smart teams. Big ambitions.
  • But strategy stuck on the whiteboard and tools racing ahead of the people using them.
  • We started Coka to change that.
  • We believe businesses should have access to world-class consulting that balances strategic thinking with real-world execution.
  • We don't operate at arm's length. We show up like partners, because that's what we are.

Built for speed. Made to last.

Coka is a mindset

It’s a philosophy built on rhythm, reflection, and real follow-through. We believe:

Growth starts with talent and scales through technology
Human intelligence fuels creativity, insight, and judgment
Technology enables scale, precision, and execution

We see technology as a force multiplier, not a replacement for human intelligence, but a way to scale it.

Momentum compounds. Progress becomes measurable and unstoppable.

Who We Are

We're Not Your Typical Consultants

We know what it's like to build and run businesses. We've been in your shoes.

We've spent decades building teams, fixing broken systems, and leading companies through real change.

Now we help other leaders do the same because we believe the best technology is just a tool, and the real power lies in the people who use it.

The Experts Behind Your Success

Matthew Plinck
Managing Director
Bill Hurley
Chief Strategy Officer
Julie Mukherjee
Head of Technology Strategy
Sasha Lipkin
Head of AI Platform Delivery

Matthew Plinck,

Managing Director

Leadership Alignment | Scalable Infrastructure | Strategic Execution | Executive Search | Post-Merger Integration

A team that knows what it takes to scale, innovate, and future-proof businesses in a market defined by rapid technological change and AI-driven transformation.

  • 10+ years of consulting experience
  • U.S. patent holder in workplace flexibility solutions
  • Former instructor in Cognitive Science and Growth at UC Berkeley

Bill Hurley,

Chief Strategy Officer

Former CIO, CTO, and CMO at Fortune 500s and growth-stage startups | Technology Leadership | Growth Strategy | Operational Agility | Advanced Tech Implementation | Measurable Business Impact

Bill helps companies translate innovation into action. Driving efficiency and scaling operations to manage today’s pace of innovation and position for tomorrow’s success.

Julie Mukherjee,

Head of Technology Strategy

Ex- Salesforce, Workday, and innovative startups | 15+ Years Experience | Engineering Leadership | Digital Transformation | AI-Driven Innovation | Scalable Systems | Global Team Building

Julie specializes in driving technology transformation with a focus on implementing scalable processes and AI-driven solutions that enhance organizational efficiency and business value. At Coka, she leads technology strategy accelerating innovation and enabling sustainable, transformational outcomes for the business and its customers.

Sasha Lipkin

Head of AI Platform Delivery

20+ Years Experience | Engineering Leadership | SaaS & AI Platforms | Scalable Architectures | AI Infrastructure | Business Impact

Sasha specializes in building next-generation AI infrastructure and scalable architectures that empower organizations to harness AI for measurable business outcomes. At Coka, Sasha leads AI platform delivery with a team-first, outcome-driven approach, accelerating adoption and innovation while ensuring lasting impact.

Core Values

What We Believe In

People First, Always
Our people are our greatest advantage. We invest in growth, challenge with care, and believe trust is built through clarity, not comfort.
Honest Communication
Feedback is a responsibility. We give it often, receive it with openness, and root it in growth, not ego.
Own It
Accountability isn't optional. We follow through, fix mistakes, and lead with intent, not excuses.
Start With Yourself
When challenges arise, we look inward first. Because change starts with what you can control, not what you can't.

Working at Coka

Our Culture Is Our Competitive Advantage

The way we work with each other is exactly how we work with clients. The same principles that drive our team are what deliver results for the companies that trust us.

For Those Ready to Join Us

The Coka Experience

We move fast and thoughtfully. Speed matters, but so does strategy. We don't wait for perfection. We test, learn, and move forward with purpose.

Autonomy with Support

We trust each other to lead with intent and ask for help early. Great people need space and clarity, not micromanagement.

Execution with Intent

We don’t just plan — we deliver. We fix, follow through, and move progress forward over perfection.

Honest Feedback, Always

We say the hard thing with care. Feedback is a gift — offered early and often, to help each other grow.

Future-Ready by Design

We don’t chase hype. We build systems, teams, and ideas that hold up years from now, not just today.

Technology as a Force Multiplier

We use AI and modern tools to elevate people, not replace them — because context, creativity, and empathy are human advantages.

People at the Center

From the way we hire to how we collaborate, everything we do is in service of unlocking human potential. When people thrive, performance follows.
Join Us

Ready to Move Forward?

For Companies Ready to Scale

Ready to bridge the gap between vision and results? Book a discovery session.

Let's Talk Growth

For People Ready to Build the Future

We're looking for operators, strategists, and problem-solvers who want to help companies grow.

Apply For a Job